RALLYING CITIZENS TO MAKE AN EVEN BETTER BAY AREA

BAY AREA IMPACT CHALLENGE // GOOGLE

The Google Impact Challenge is a regional program designed to support non-profits around the world. This was the first US-based challenge, hosted in Google's backyard. Thousands of non-profits applied, and the top applicants moved on to rally their networks and gain votes to ultimately win a share of grant money to help make the Bay Area even better.

results

Generated 200,000 votes to ultimately fund $5mm in awards to 25 non-profits
Non-profits saw an average 29% increase in social media supporters

Impact Challenge Print

Collateral was developed both to spread mass awareness of the challenge as well as to arm non-profits to rally their supporters.

Impact Challenge website

Impact Challenge Social

Influencers, followers and fans advocated for their favorite non-profits.

Launching a product as a civic cause

Google Fiber (2012 launch) // google

To create mass adoption of a brand new service for Google's most disruptive product launch since Gmail, we focused on the shared value that internet speeds 100 times faster than broadband could bring to the communities of Kansas City, Kansas and Kansas City, Missouri.

Results

Over a 7 week period, 802 advocates were activated and over 300 community-hosted events were held
Marketing approach was mentioned in the NY Times and Fast Co.

INSPIRING BUSINESSES AROUND THE WORLD TO USE THE WEB TO GROW

SMALL BUSINESS FILMS // GOOGLE

The web gives small business owners more resources than ever before. Using these tools allows them to focus on the dreams and passions that once drove them to start their businesses. This series of films highlights small businesses around the world making the web work for them.

Bedouin Lifestyle Camp - Wadi Rum, Jordan

click image to see video

Chumbak - Bangalore, India

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Ca Kho Lang Vu Dai - Vu Dai Village, Vietnam

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Compartamos Banco - Mexico City, Mexico

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Casa Kids - New York, New York

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EMPOWERING POLICYMAKERS WITH THE KNOWLEDGE TO MAKE MORE INFORMED DECISIONS

KEYS TO THE WEB // GOOGLE

Lawmakers are increasingly faced with complex policies involving highly technical issues. Keys to the Web was designed to simply and clearly explain Internet fundamentals to empower those in charge of guiding influential policies with the knowledge to make well-informed decisions.